fractional CMO, COO, and strategic advisor
i help ambitious startups go from ideas to verbs
clients include duckbill and firesale
an·thi·me·ri·a (ăn-thə-ˈmîr-ē-ə) — n.
: the use of a word belonging to one part of speech as another (e.g. using a noun as a verb)
especially: converting a proper noun into a verb for the action most associated with it
// "we'll uber there" is an example of anthimeria in modern usage
etymology: late latin, from greek anthimeria—from anti- ("in exchange") + meros ("part")